Brand system

TL Media Agency brand guide

Fonts, color, gold transparencies, gradients, radius, and logo rules.

Logo

Positioning

Effortless Business Operations & Strategic Management

Dark, quiet, and metallic — not glitter. Gold is metal on ink. Cream text keeps the system warm. The lioness is the only illustration.

Palette

Ink / BG

#0C0C0C · RGB 12,12,12

Elevated

#141414 · RGB 20,20,20

Card

#1A1A1A · RGB 26,26,26

Cream / FG

#F0ECE4 · RGB 240,236,228

Muted

#9A9488 · RGB 154,148,136

Gold

#C9A84C · RGB 201,168,76

Gold Soft

#D4B96A · RGB 212,185,106

Gold transparencies

RoleMixCSS
Hairline borderGold 22%rgb(201 168 76 / 0.22)
Strong borderGold 40%rgb(201 168 76 / 0.40)
Header glassInk 90%rgb(12 12 12 / 0.90) + blur 12px
Outline hoverGold 10%rgb(201 168 76 / 0.10)
Focus ringGold 60%rgb(201 168 76 / 0.60)
Text selectionGold 40%color-mix(in oklab, #c9a84c 40%, transparent)
Primary glowGold 28%rgba(201, 168, 76, 0.28)
Card shadowBlack 35%rgba(0, 0, 0, 0.35)
Disabled50% opacityopacity: 0.50

Gradients (rare)

Section wash

180° · #141414 → #0C0C0C · UI backgrounds only

Metal bevel

135° · #D4B96A → #C9A84C · logo facets only, not buttons

Typography

Display

Cormorant Garamond

Weights 500, 600. Headings and wordmark. Tracking +0.02em (hero titles +0.08em). Fallback: Georgia, Times New Roman, serif.

Body

Outfit

Weights 300 (taglines), 400 (body), 500 (nav/buttons), 600 (emphasis). Line-height 1.6. Fallback: system-ui, sans-serif.

Google Fonts: Cormorant+Garamond:wght@500;600 and Outfit:wght@300;400;500;600

Radius & motion

Radius: 8 / 12 / 16 / 24px. Buttons are pills (9999px), height 36 / 44 / 48px. Motion 200ms ease-out. Press scale 0.98. Honor prefers-reduced-motion.